The Power of Digital Out-of-Home: Safety and Emergency
In the wake of international concerns surrounding CoVID-19, commonly known as coronavirus, connecting with people quickly is becoming more and more critical.
Everyone from international health organizations and colleges, to government agencies and small businesses, are trying to reach the public with updated, accurate information. Connecting with communities urgently for important messaging – updated safety protocols, changes in healthcare – is an opportunity for digital out-of-home.
A Tool for Safety
In the event of an emergency, a digital signage network is a very effective tool to deliver critical information and necessary directions without delay.
Digital out of home cannot be skipped or blocked, and there is no “opt out” option. And it’s 100% addressable. It can be utilized by healthcare professionals, agencies, and institutions to inform people without propelling false or alarmist messaging.
Just imagine the real-time possibilities of hyper-local content during the CoVID-19 outbreak:
- – Preventative tips from government health organizations
- – Updates on transit changes or street closures on a local level
- – Updates on travel restrictions on a federal level
- – Real-time stock and market ticker tracking
- – Information on finding local testing centers
- – Answers for FAQ
- – Contact information for local hospitals and urgent cares
Because we understand the importance of digital out-of-home in informing communities, we are providing our platform for network wide PSAs provided by the Centers for Disease Control and Prevention (CDC).
At the end of the day, if coronavirus teaches us anything it’s to wash your hands, and that digital out of home is a sure bet to reach the masses.
If you wish to share your CoVID-19 public safety or health message on our network, please contact email@example.com. We are happy to provide our screens as a means for up-to-date announcements.
Women at Rouge: Celebrating Diversity in the Workplace
Happy Women’s History Month and International Women’s Day!
This month we are eager to share a bit about Women at Rouge (not to be confused with our thriving national network) from the perspective of our Human Resources team, which just so happens to be proudly female led.
Winning is central to our nature and we are highly competitive about it!
There is a plethora of research which shows that companies with a higher representation of women in critical positions financially outperform companies with lower representation of women. According to this Gallup study, “Making gender diversity a business priority can lead to financial benefits and help a company realize its full potential.” Harvard Business Review reported that “61% of women look at the gender diversity of the employer’s leadership team when deciding where to work.”
You get the drift…
Women employees are not only beneficial for the financial health of a business, but also attract other top-talent women to the firm.
But it can still be hard to create an environment that encourages and supports a greater degree of gender balance and diversity.
Of course, the first steps in creating a great environment are the obvious employee benefits such as robust healthcare packages, flexible schedules, work from home options, and generous parental leaves. At Rouge, we agree those are valuable, and provide these supports, but we also know employee benefits alone will not satisfy women at work.
Being certified as a Great Place to WorkTM, we recognize, and celebrate, women as leaders. A Great Place to Work study found that women place a high value on decision-making input, especially affecting organization goals. Currently, around 60% of Rouge’s executive and senior leadership roles are held by women. Women are involved in strategic planning, directing staff, managing critical portfolios right from spearheading sales and marketing, to supervising operations and ensuring people productivity, steering the boat towards achieving organizational objectives.
The Rouge workplace culture is built on trust and inclusion that supports and empowers women throughout the different stages of their career. Our culture is:
- Respectful and caring
- Empowering and autonomous
Our goal has been cultivating diverse ideas, attracting the finest talent, fostering innovation, and staying relevant and competitive in the market. And naturally, we want the best of the best, the crème of the crop – which means there are opportunities for all to grow and learn with the organization.
And the Rouge workplace commitments don’t end there. Especially on this Women’s Day, we want to commit to constantly and consistently work towards creating enablers for women to break barriers and shine through. We will continue to amplify women’s voices by:
- Providing leadership coaching for women at junior and mid-levels
- Re-examine ways that unconscious biases may affect opportunities and motivation for women
- Challenge workplace stereotypes
Creating a diverse workplace is an active process so stay tuned for more because we’re just getting started…
By Trisha Chaudhuri, MBA, CHRP
Trisha has prior experience in the areas of talent management, employee relations, diversity management, employee engagement and organizational development. A big foodie and an avid reader, she is also a volunteer with ACCES Employment mentoring new immigrants in the field of Human Resources.
March 6, 2020
February 20, 2020