Engage with male audiences directly
Exclusive barbershop advertising across hundreds of venues in the USA and Canada, offering an opportunity to hyper-target the audience with custom messaging.
High Dwell Time
1+ hours per visit means a high dwell time no other media can deliver, with no ad blocking.
Brand safe environments to engage consumers where they are relaxed and receptive.
The amount men spent in a single year to look 'effortless'.
Men visit barbershops every 3.8 weeks on average.
Kraken rum wanted to build awareness among male consumers, drive immediate trial and path to purchase. The synergy between barbershops, the product, and the consumers was a no-brainer and the Rouge Men’s network became the obvious choice.
Large format murals for impact were combined with samplings of the rum via brand ambassadors and signage displays in selected barbershops
Over 5000 beverage samples were distributed and 1M+ impressions were delivered.