Insights

Rouge Recap: March 2020

Tiarra Hamlett March 6, 2020

We’re only a week into March and it’s already been a whirlwind. Between the nail-biting US presidential primaries – talking about you Super Tuesday – to the spread of COVID-19, we’re more aware than ever of the need for real-time messaging. Whether reminders to wash your hands or election results, this month – nay, week – has reminded us that digital out-of-home screens can be used as a community resource.

That is why we’re lending our screens for important PSA announcements. Everything from Wildlife Relief for Australia to raising awareness of Black History Month, we want our screens to be a valuable resource for the communities they interact with – women, men, and students.

We believe in being part of the community and contributing positively to it wherever we can.

March

March is National Women’s History Month celebrating and recognizing the vast contributions of women.   We stand alongside women this year, the 100th Anniversary of the 19th Amendment granting women the right to vote, as they reclaim their rights, voice, seats, and time.

Mach – Ongoing Presidential Primaries

With over 24 million Gen Z college-students eligible this year, the Gen Z electorate will have tremendous influence over the 2020 election.  Upcoming March primaries are:

  • March 10th: Primaries in Idaho, Michigan, Mississippi, Missouri, North Dakota, and Washington
  • March 14th: Guam and Northern Mariana
  • March 17th: Arizona, Florida, Illinois, Ohio
  • March 24th: George
  • March 29th: Puerto Rico

March 8th – International Women’s Day

This month we will be highlighting Women at Rouge with a post by the human resources team sharing the diversity initiatives and efforts made for a more inclusive workplace.  

March 15th – March Madness Selection Sunday

One of the busiest sporting and college events of the spring semester kicks off with the reveal of the 64 teams entered into the tournament.  March Madness is a brand’s opportunity to reach over 10 million college students and build a winning marketing strategy using digital out-of-home.  Did you miss our post about it? Catch up here!

Game Schedule:

  • First Four: March 17 – 18
  • Round 1: March 19 – 20
  • Round 2: March 21 – March 22
  • Sweet 16: March 26 – March 27
  • Elite 8: March 28 – March 29
  • Final Four: April 4
  • Championship – April 6

We’ll be following March Madness all month so check back next week.

March 17th – St. Patrick’s Day

St. Patrick’s Day is a commemorative holiday for the Irish community.  We have partnered with OAAA to provide downloadable PSA creatives to be used across digital screens. 

March 22nd – World Water Day

We’ll join media companies around the world in raising awareness for World Water Day, and the preservation of limited natural resources, with a PSA campaign across all of our networks.  

March 26th – Major League Baseball Opening Day

One of the highlights of the sporting calendar is MLB opening day.  With one of the largest men’s networks – in premium barbershops nationwide –  our network gives brands an opportunity to connect with guaranteed male audiences.  Interested?  Email us at advertise@rougemedia.com.

Rouge Celebrates Black History Month

Tiarra Hamlett February 20, 2020

February is more than just the month of romance and presidents; it’s also Black History Month.  As a company that is proudly diverse and inclusive, we are honored to celebrate Black History Month and acknowledge the many contributions of the Black community and legacy in United States’ history.

While preparing for our creative campaign, we also learned a ton. Did you know Black History Month originally started as just a week-long campaign? Neither did we – it goes all the way back to WWI and even predates suffrage! If you have some time, learn more about BHM here – it’s well worth the read.

This year, to celebrate, we selected tastemakers of the Black community who are recognized for their thought-provoking work and legacy across multiple fields and decades. From writers to athletes, filmmakers to musicians, each one is a global icon and pioneer (#goals).

Oprah Winfrey
Lauded humanitarian, businesswoman, and first Black female billionaire
Beyonce
International artist known for her bold pro-Black and female empowerment messaging
Kerry Washington
One of the first Black female leads in a primetime television drama, and avid activist
Winnie Harlow
Black fashion model and first model with vitiligo to walk a runway
Ava DuVernay
Academy Award nominated director and first Black female to win the US Directing Award at the Sundance Film Festival
Spike Lee
Acclaimed director with an emphasis on strong Black narratives, and first Black president of the Cannes Film Festival
Toni Morrison
Pulitzer Prize winning author and Nobel Prize laureate for a wide body of work profiling Black protagonists and history in the United States
Muhammad Ali
Three-time world heavyweight boxing champion and one of the greatest athletes of all time

History

Black History Month, originally just a week, was founded in 1915 by Dr. Carter G. Woodson and formally recognized in 1975 by President Ford. President Ford extended recognition to the entire month of February in 1976 and the US Congress formally passed it into law in 1986. You can learn more about Black History Month and how to be involved here

If you would like to use our #BlackHistoryMonth creative, just shoot us an email (marketing@rougemedia.com) to get started.