Reach the championship

during March Madness

with Rouge Campus

Reach the championship during March Madness with Rouge Campus

Tiarra Hamlett February 12, 2020

The biggest college event of the year – March Madness – is coming!

March Madness is when colleges nationwide come alive with passion and pride, and college students flock their campuses to build their brackets, watch the games, predict winners, and share in the March energy during the biggest sporting tournament in college.  School pride is at an all-time high and everyone is decked out in their team colors and joining in on the frenzy.

March Madness is also your brand’s opportunity to reach over 10 million college students coast to coast and get their attention on campus (with the expansive Rouge Campus network, of course).  After all, building a winning marketing strategy using digital out of home does not have to be as complicated as picking the winning bracket.

The versatile capabilities of digital out of home in real world college campus locations allows marketers, just like you, to build genuine engagement with Gen Z consumers, increase your brand’s awareness, and build brand relevancy, while being right where they are.

Step 1: Creating a Winning Creative

The message HAS to connect with the audience and with March Madness.

Build cross-platform connection with dynamic content

Our digital screens are capable of dynamic content delivery and can be tailored to build consumer engagement and increase brand loyalty:

  • Create customizable and contextual content with our platform’s RSS and XML feed integration
    • Real-time score updates can be tailored by school or bracket
    • Highlight the underdog or bracket buster
    • Our RSS and XML feed integrations allow marketers to share scoreboards, team updates, and highlight players providing value-add to consumers
  • Drive traffic back to your social channels:
    • Showoff team highlights
    • Spotlight the best user submission on your set hashtag
    • Bring the action to the student with real-time social updates from Twitter, TikTok, and Instagram

Embrace the Bracket

Highlight the interactive nature of the bracket through ‘bracket embracing’ creative. Highlight the top regions, forecast a winner, or even build your own bracket! Campaign creative that embraces the competitive and cut-throat nature of the bracket will encourage sharing by students and March Madness loyalists.  Be contextual and shareable!

Step 2: Slam Dunk your Message

Don’t get lost in the sea of ads when you can be a step ahead and on campuses nationwide.

What’s the point of a great creative if it doesn’t reach the right audience, at the right time? That’s where we come in, taking your ad and brand right in the center of the action, the cheers, the passion, the pride, and the exhilarating atmosphere.

We already did the hard part for you – building out a national campus network in over 1,000 colleges and universities.  Our network includes 75% of schools that are in the second round of the bracket and 81% of schools that were in the Elite Eight rounds in the 2018 and 2019 tournaments.  If you want to reach Tarheels at Chapel Hill, we’re there.  Longhorns in Texas, we’re there. Those Blue Gonzaga Bulldogs, we’re there.

Our Campus Network reaches the top tier of Division 1 basketball programs and connects not only with college students, but with a vast, highly engaged alumni network.  In fact, average campus tour participation and on-campus attendance to March Madness viewing parties increases over 60% during March Madness – maximizing your brand’s exposure during the busiest time of the spring semester.

We have the tools to put your brand right in the action without missing a beat. Just email us to learn more about the Rouge Campus network and how we can bring your brand to the finals.